CONTENT
social photography
High-quality and visually appealing photographs can significantly impact a small business' social media presence. By using professional photography, businesses can showcase their products, services, and brand in an engaging and compelling way. Good photography can grab users' attention, increase engagement, and ultimately drive more traffic to the business's social media platforms.
vertical video/reels
Video content has become increasingly popular and effective on social media. It provides an opportunity to tell stories, demonstrate products or services, and engage with the audience on a deeper level. Videos can be used for various purposes, such as product demonstrations, behind-the-scenes footage, customer testimonials, or educational content. Engaging and shareable videos can help a small business attract new followers, increase brand awareness, and encourage social media users to interact with the content.
graphic design
Graphic design is crucial for creating visually appealing and professional-looking social media posts. Consistent branding, attractive visuals, and well-designed layouts help establish a recognizable and cohesive brand identity across different social media platforms. Graphic design can be used to create eye-catching social media posts, infographics, banners, or even custom filters and stickers. Well-designed visuals are more likely to be shared and attract attention, leading to increased engagement and brand exposure.
website design
A well-designed website that is user-friendly, visually appealing, and optimized for mobile devices can significantly impact social media growth. A well-branded website reflects a strong brand identity, which fosters trust and credibility, can effectively communicate the values, personality, and story of the business, resonating with the target audience, and allows the user to perceive the business as more reliable and legitimate. Additionally, an intuitive website design can help convert social media followers into website visitors and potential customers.
WHAT IS UGC?
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by consumers/customers and published on social media or other channels. UGC comes in many forms, including images and videos, in the form of reviews or testimonials.
social proof
Seeing content from real customers increases your credibility and brings your brand's promises into perspective.
trustworthiness
When it comes to content, consumers trust UGC more than regular branded content because it's more honest and authentic.
community building
Brands who highlight UGC from their supporters can build a deeper and more authentic relationship with their customer base.